Prospect discovery
Automated sourcing from LinkedIn, company databases, job boards, and web signals — filtered to match your target market from day one.
AI Lead Generation
Your ideal customers, found and qualified automatically.
We build AI systems that identify, enrich, score, and prioritise prospects that match your ideal customer profile. Less time prospecting, more time on conversations that convert. The system runs continuously and delivers ready-to-contact leads directly to your CRM.
// Lead scored against your ICP
score: 94
intent: "high"
tech: ["Next.js", "Stripe"]
// → Routed to sales queue
Timeline
2–6 weeks
System live and generating leads within 2–3 weeks of scoping.
Lead quality
ICP-matched
Every lead scored against your exact ideal customer profile.
Delivery
Into your CRM
Leads pushed to HubSpot, Salesforce, or any CRM via API.
What the system does
A complete pipeline from discovery to your sales queue.
ICP scoring
AI scoring against your ideal customer profile: company size, industry, tech stack, growth signals, hiring patterns, and funding history.
Contact enrichment
Decision-maker identification, verified email addresses, LinkedIn profiles, phone numbers, and job titles — all enriched and validated automatically.
Personalised outreach
AI-drafted first messages personalised to each prospect based on their company, role, and recent signals — reviewed or sent automatically depending on your preference.
CRM delivery
Leads pushed directly into HubSpot, Salesforce, Pipedrive, or any CRM via API — with all enriched fields, score, and intent signals mapped to your pipeline stages.
Performance dashboard
Tracking of lead volume, source quality, response rates, and conversion metrics — so you know what is working and can refine the ICP over time.
Lead generation options
Custom AI system vs. manual prospecting.
| Manual prospecting | Els Global AI system | Lead gen agency | |
|---|---|---|---|
| Scales without headcount | — | Sometimes | |
| ICP-matched leads | Depends | Varies | |
| Fixed price | — | — | |
| You own the system | N/A | — | |
| Integrates with your CRM | Manual | Varies | |
| Personalised outreach | Slow | Template-based | |
| Monitoring & analytics | Spreadsheet | Basic | |
| Improves over time | — | Depends |
Lead gen questions
What to know before building an AI lead generation system.
We typically combine LinkedIn (via Sales Navigator or scraping, where permitted), company databases (Apollo, Hunter.io, Clearbit), job board signals, technology detection, and web enrichment. The exact mix depends on your market and ICP.
A bought list is static, unfiltered, and shared with everyone who buys it. Our system sources leads dynamically, scores them against your specific ICP, enriches them with real-time data, and delivers a continuously updated pipeline of matched prospects.
We work with you during scoping to define the parameters: industry, company size, location, tech stack, growth stage, hiring signals, and any other filters that matter for your offer. This becomes the scoring model the AI applies to every prospect.
Yes, if you want it to. We can build fully automated outreach sequences, or a system that drafts messages for your team to review before sending. The level of automation is your choice — we build it either way.
We build the system with GDPR compliance in mind — lawful basis for processing, data minimisation, and appropriate handling of personal data. We can advise on the compliance framework, but you should take legal advice for your specific situation.
Ready to get started?
Tell us what you need and we will come back with a clear plan and a fixed quote — no obligation, no jargon.