Plain-English guides to getting online.
Honest, jargon-free articles to help you make better decisions about your website, app or digital project.
Wix vs a custom website: which is right for you?
A no-nonsense comparison of drag-and-drop builders and bespoke builds, so you can pick the right path for your business.
Updated 1 July 2026
How much does it cost to build an app in the UK?
A realistic breakdown of what apps cost in the UK market, what affects the price, and how to avoid common budget traps.
Updated 15 June 2026
What is a customer portal, and do you need one?
Customer portals can transform how you work with clients. Here is what they do, who benefits, and when to invest in one.
Updated 20 June 2026
How to get your business found on Google locally
Practical steps to improve your local search visibility without needing any technical expertise.
Updated 10 July 2026
Why 'cheap' websites often cost more in the end
That bargain website might seem like smart spending now, but hidden costs and limitations often make it the more expensive choice.
Updated 28 May 2026
What to prepare before you brief a web studio
A quick checklist of what to have ready before your first call with a web design studio. Better briefs lead to better results.
Updated 8 July 2026
How AI search engines decide which businesses to mention
ChatGPT, Perplexity and Google AI Overviews are changing how people find businesses. Here is exactly what signals these systems use — and how to make sure yours comes up.
Updated 14 July 2026
What is E-E-A-T and why Google cares about it more than ever
E-E-A-T — Experience, Expertise, Authoritativeness, Trustworthiness — is the framework Google uses to judge content quality. Here is what it means for your website.
Updated 12 July 2026
Core Web Vitals explained: what they are and why they affect your rankings
Google uses real-world performance data to rank websites. Here is what Core Web Vitals are, why they matter, and what to do if your scores are poor.
Updated 10 July 2026
Structured data and schema markup: the invisible SEO advantage
Schema markup tells search engines exactly what your business is, what you offer and who has reviewed you. Most small business websites skip it entirely — which means it is an easy win.
Updated 8 July 2026
How to write content that ranks in 2026: a plain-English guide
The rules of content for search have changed significantly. Here is what Google — and AI search engines — actually reward in 2026, and how to apply it to your website.
Updated 16 July 2026
Website speed and conversion rates: the numbers every business owner should know
A slow website does not just frustrate visitors — it directly costs you customers. The data on this is clear, and the fixes are more achievable than most businesses realise.
Updated 5 July 2026
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